CAMPCO CHOCOLATES
Increased 1000+ followers on social media in a day organically.
Objective
To design and execute a comprehensive end-to-end marketing strategy for Campco Chocolates, leveraging both digital and offline platforms to enhance brand visibility, customer engagement, and product trust.
Execution
- Actively managed and curated engaging content for Facebook and Instagram, focusing on visually appealing posts, stories, and reels that highlight Campco’s products, values, and heritage.
- Ensured a consistent posting schedule to enhance brand visibility and follower engagement, leveraging trending themes and festive campaigns.
- Collaborated with influencers to create authentic, relatable content showcasing the indulgence and quality of Campco Chocolates, increasing reach and product desirability among target audiences.
- Designed, managed, and optimized targeted ad campaigns on Facebook, Instagram, and Google, ensuring maximum product visibility and attracting new customers.
- Implemented precise audience targeting and conducted performance monitoring to achieve high ROI for all digital campaigns.
- Created and maintained a Google My Business Profile for the Campco Chocolate Factory, enhancing local discoverability and engagement.
- Professionally monitored and responded to reviews, maintaining a positive online reputation and addressing customer feedback promptly.
- Conducted promotional activities at key events like the Bharat Scouts and Guides Jambooree, melas, and other public gatherings, allowing customers to See, Touch, and Feel Campco’s products.
- Distributed samples and showcased Campco’s diverse product range, encouraging trial and fostering loyalty.
- Conceptualized and executed Campco Fiesta, an inter-school quiz competition across Dakshina Kannada, Udupi, and Kasargod districts, creating brand awareness among students and their families.
- Optimized Campco’s Amazon Store, ensuring an appealing layout and product descriptions to enhance user experience.
- Ran Amazon Ads to promote flagship products like “Winner,” driving traffic and conversions.