INTRO TO INSTAGRAM

Boomerang, Layout & Reels

By Chethan Shetty

Greetings to everyone who ended up on this page. 10 years ago, on July 16, 2010, Instagram CEO and Co-Founder Kevin Systrom took a photo of a golden retriever at a taco stand. He uploaded the first photo ever to his app. Today Instagram has over 1 billion people using it every month according to Hootsuite. This blog provides an Intro to Instagram and explains how Boomerang, Layout, Reels (features in Instagram story) can be used by an organization for effective social media marketing. Check out our blog using social media to boost your business.

What is Instagram ?

Instagram is a free photo and video sharing app that is available on all Android, IOS, and Windows devices. It is one of the most popular social networks used today. It was launched on 6th October 2010 and was developed by Kevin Systrom and Mike Krieger. Instagram was acquired by Facebook in 2012. Through Instagram people can connect with their friends, follow people who are inspirations to them, like, comment, and share photos and videos.

Instagram, popularly known as Insta allows you to share photos and videos in 2 forms. The first being a post and the second as a story.

What is the difference between post and a story?

 

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“Instagram Post” is a photo or video that an Instagram user shares on the platform. These photos and videos show up in the feeds of your followers, and those that are following any of the hashtags you use in your post.Instagram post’s go out to the entire world. Anyone can come and see it as long as your profile is public.Instagram post’s stays for ever unless you delete them. An Instagram post is a photo or video that an Instagram user shares on the platform.You can also add captions on the photo or video which you post.

 

Instagram Stories” are vertical photos or videos, up to 15 seconds, that disappear after 24 hours after posting. It is also famous because they provide a high level of user interaction. It contains several photo filters, they also offer a wide range of tools that encourage engagement. This includes stickers that let you ask questions, set up poles, and more. Plus, the Instagram Stories interface makes it super easy for viewers to message you directly.

 

To make insta stories stand out, Instagram introduced features like boomerang, layout, and recently insta reels. In this blog, I will go into depth on what is boomerang, Layout, and Insta reels and how it can be used by your brand for marketing.

What is Boomerang?

Instagram built a new video app for making short, action-packed video loops. The standalone app, called “Boomerang,” rolled out on March 7, 2017. The bare-bones app combines photos into one-second videos that play forward and backward in a loop.

How it helps an Organization:

  • The companies which are dealing with household products can make a 3-second video based on how the product can be used by the consumer.
  • With the help of boomerang an organization can promote their business in a fun way.

What is Instagram Layouts?

To start adding posts, tap the + symbol at the bottom of the app and select your image. Next you have to go to the upload screen. You can split your image into multiple posts directly. To do this, tap the grid icon at the bottom right of the image you’re uploading.

How it helps an Organization:

  • It helps an organization to display its facilities offered in their Organization.
  • It helps an organization to show its products accordingly of how the products can be used.
  • Any Organization can apply this feature given by Instagram so that they can make the customers satisfied with what they require.
  • They need to provide the proper Information of service offered in their Organization. So that the customers can trust the Organization.
INTRO TO INSTAGRAM

What is Insta Reels?

The Indian government came up with the decision to ban the app. It was done in order to protect the data and privacy of its 1.3 billion citizens and put a stop to technology that was “stealing and surreptitiously transmitting users’ data in an unofficial manner to servers outside India”. Within 2 days, Instagram created Insta Reels as a substitute for TIk-Tok.

This feature Reels was previously introduced in Brazil which in return had a positive impact on Instagram. So after the Tik-Tok ban in India made Instagram grab an opportunity to capture the customers to increase the downloads of Instagram along with the Feature Insta Reels. Insta Reels can be taken as an advantage for the Organizations to improve their business.

As explained Reels is similar to Tik-Tok and allows users to create 15 seconds video with popular songs, trends, or challenges.

 

This feature Reels was previously introduced in Brazil which in return had a positive impact on Instagram. So after the Tik-Tok ban in India made Instagram grab an opportunity to capture the customers to increase the downloads of Instagram along with the Feature Insta Reels. Insta Reels can be taken as an advantage for the Organizations to improve their business.

 

As explained Reels is similar to Tik-Tok and allows users to create 15 seconds video with popular songs, trends, or challenges.

How it helps an Organization:

  • For a Business Organization its main objective is customer satisfaction , By using this feature it will help the business to attract more customers.
  • The Organization can create a motivational video once a week so that it can gain more followers.
  • They can make sure that they create a video showcasing their achievements so the customers feel proud to be a part of the organization.
  • The Organization dealing with Home products can make a video regarding how the products can be used.  

Instagram is a powerful social media tool. If utilized properly, you can reach thousands of people and let them know about your brand. Market Bird is an end to an end marketing agency in Mangalore, India specializing in social media marketing. Its high time to consider digital marketing for your business. We guarantee that we will help you market your brand in the best way possible. Inquiries contact us at [email protected] or +917204592231.