QUORA AS A BUSINESS TOOL

By KAUSHIK SHETTIGAR

The power of the Internet helps connect a large number of people worldwide. Virtual interactions among humans has become quite popular in the form of social interactions, knowledge sharing, opinion poll’s etc. Realizing the importance of an online presence, businesses started building digital marketing strategies. Social media sites like Facebook, Instagram, Pinterest, LinkedIn have many tools which helps people grow their business. Due to the impact of COVID-19 many industries have started switching to an online platform.From the past few years Quora has also started supporting businesses. Today let us learn about using Quora as a business tool.

What is Quora?

Quora is a private website which began in 2009. It is a question and answer platform. Users from around the world also have the right to validate and up-vote the answers submitted by other users. In 2013 they stepped into the blogging space where users were given the opportunity to reply to unanswered questions. Down the line in April 2016, they started providing an advertising space on in their website. Uber was their first customer. Uber made significant revenue through Quora ads. Quora is now available in multiple languages.

Quora for Business

Today Quora has millions of users everyday. With the launch of Quora’s Business Tools, businesses can reach a large intellectual audience with ease. One way to do this is by answering questions related to your specific niche. Through your answers, you can highlight your business name, and add contact details or links to your website. Quora’s advertising space can also be used effectively by businesses.

Advertising on Quora

Firstly, you will need to login to your existing Quora Account or create a new account. Sign up using Google and Facebook. Navigate to Ads Manager. The below image shows your ads manager account.

Quora account
  1. Click on the ‘New Campaign’ button.
  2. Enter a name for your campaign.
  3. Define your objectives: Are you looking for conversions? Increase in app installs? Raise traffic to your website? Or looking for brand awareness.
  4. Set your budget and start your campaign. You can start the campaign immediately or schedule the date and time according to your strategy.
Quora as a business tool : Campaigns

Example: Imagine, I own a restaurant in Mangalore. I can write responses to queries about food, popular restaurants in Mangalore, suggestions for places to visit in Mangalore. I need to write content in such a way to attract people to visit my restaurant and avail the home delivery option during COVID-19.

There are several ways through which one can promote their brand. Social Media is one of the most cost-effective tools which can be used for promotion. It has a large reach. Quora may not be as popular as Facebook or Instagram. But the Quora audience is known to be more intellectual and consisting of genuine users. At Market Bird, our aim is to help your business thrive. If you have any questions or need someone to design a website or perform digital marketing for your brand. Email us at [email protected] marketbird.in or call us at +91-720459223.