5 REASONS YOUR BUSINESS NEEDS A WEBSITE

By Andrea Gonsalves

Whether you are a doctor, an engineer, an architect, a grocer, a restaurateur, a hotelier, a retailer, an organisation or an industry, you are a brand. Your brand is a business and every business needs a website. Here are 5 compelling reasons why your business needs a website.

Reasons your business needs a website.. - Read Below

1. Brand Credibility:

What is the first thing people do when they hear about something new? The answer is ‘they Google it’. In today’s digital world, having a digital presence for your brand is a must. Your potential customers are on the internet. According to stats published by the market research firm techARC in December 2019, over 77 percent of Indians are accessing the Internet through their smartphones.

Hence having a website for your business, will give your potential customers, who are searching for you online, the assurance that your business is credible. It improves your overall brand image. It instantly converts your brand into a legitimate business. On the other hand, if you do not have a website, people tend to overlook your business. They seek other options. If this reason doesn’t change your mind about creating a website for your business, please continue reading. 

2. Edge over competitors:

Having a website for your business makes you stand apart from the rest of your competitors in the field. The 21st century is a digital era. Yet many business owners claim that they do not need a website because they feel that their business is doing just fine without it. They don’t understand how a website can help improve their business. They believe it’s expensive, complicated and not worth it. By saying this they are just deceiving themselves. 

Google receives over 63,000 searches per second, every single day. When someone Google’s ‘Salons near Me’, having a website for your beauty salon, will give your business an edge over other hairdressers in your locality. There will be an increase in the number of people visiting your shop for a haircut or a head massage. 

3. Showcase your services:

A website is a great way to showcase your work, display your skills and let others know about your business. On a single platform, you can display information about your expertise, including the services your business provides, your previous work and projects handled. Adding testimonials from your happy clients on your business website is a wonderful way to gain confidence, develop trust and convert visitors to your site into new clients for your business. 

Business Needs a Website

4. Generate leads and save money:

You may be a small business owner, thinking you cannot afford a professional website. But a website is every bit worth its initial investment. Compared to other forms of traditional marketing which include running commercials on TV, ads on newspapers, the market you can reach with a website is more cost-effective when you develop a long-term business strategy. 

By integrating your website with other marketing tools such as email marketing, you can reach more customers. It helps you develop client relationships, boost your brand image and increase your revenue.

5. Extend your business reach:

Your office hours maybe 9 am – 5 pm. But with a website, your business is accessible to the entire world, 24*7, 365 days a year. Even people from remote locations can access your website with an internet connection. If your business is consumer-based you can have a much larger target audience to sell your products and services online.

With the rise in technology and advances in internet connectivity, it is very easy to communicate with people. You can do business with anyone, anytime and anywhere. I have listed a number of benefits of a website. In summary you need a website and it’s easy to get one. Designing and developing a website is easy if you are tech-savvy, have the time and the resources to do it. I will talk about doing this in a future blog post. 

On the other hand, if you have made up your mind to get a website for your business and need help designing and building it, we at Market Bird can do it for you. We are a web design company in Mangalore. We have a number of web design plans which cater to all budgets. You can check out our portfolio here. Please feel free to contact us if you have any questions or if you are seeking someone to design your website for you. Email us at [email protected] or call at +91-7204592231.